16 On-Page SEO Factors you want to Update On Your Blog in the least Times
So I’ve published my blog post and it ranks well. My job here is completed.
Wrong!
You need to stay everything you write updated. Especially when it involves all on-page SEO factors.
Maintaining relevant keywords and checking the ever changing SERP results will assist you to make sure that your content can still match readers’ intent. Even more so, it'll assist you to create evergreen content.
To give you a far better understanding of what you would like to research and update, I’m having a better check of the subsequent 16 on-page SEO factors.
First though…
Why is on-page SEO so important?
Of course, your classic on-page SEO tweaks still work. Even better than before actually. And I’m not the sole one who says that. Take it from Google too.
Behind those fancy AI-based algorithm updates lie your usual keyword optimization hacks. With no keyword input and relevant related words, Google’s bots simply wouldn’t be ready to understand your content and place it where relevant.
Other studies like this one from Backlinko also justify the utilization of on-page SEO methods. Just run any look for a competitive keyword and you’ll notice most websites attempt to keep their on-page factors clean and relevant.
When done the proper way, optimizing your pages for optimal ranking can also:
Boost, even double, your website traffic.
Bring in more leads.
Improve your click-through-rates.
Increase time on page.
Reduce bounce rates.
Match reader intent.
Position you as an ideal leader in your industry.
And so much more!
On-page SEO factors to optimize directly
But you've got numerous factors to optimize, where does one start?
Below are all the on-page SEO factors that are worth your time:
1. SEO-friendly URL
Short URL that has the keyword.
As an example:
www.Domain.Com/blog/on-page-seo
is better than a default URL
www.Domain.Com/blog/sfeogytytuyjyj.Html
or an extended one
www.Domain.Com/blog/on-page-seo-factor-to-optimize-this-year.Html
or the opposite likes.
Make sure you think that this through before you publish the article. Changing the URL after will cause you to lose your links unless you add a redirect.
Another issue to concentrate on is to form sure you won’t be using an equivalent keyword in another URL for a more profitable page.
For instance, if you’re an SEO agency you would possibly need a page like:
www.Domain.Com/on-page-seo
But if you later plan to also put together a guide for an equivalent keyword, you won’t be ready to use an equivalent URL so you’ll need to publish it on your blog as www.Domain.Com/blog/on-page-seo or change the URL.
2. Title Tag
Your main keyword should ideally be placed at the start of your title. Especially within the case of the SEO title. you'll set this one separately from the Yoast WordPress plug-in.
Here are 4 examples for the “blogging mistakes” keyword were the first result's optimal:
title tag
The SEO title isn't final just like the URL so you'll change it at any time after publishing the post.
If you’ve got a touch longer, do some A/B testing on your SEO title. Change it every 3-4 months to ascertain which one works best for your CTR.
3. Headings! Headings!
Nailing the keyword optimization of your headings is so important, yet numerous writers seem to skip this part.
You’ve got multiple options here:
Take your main keyword and make natural headings around it. this suggests your keyword will appear in 2-3 headings.
Place your main keyword within the 2-3 headings mentioned at point 1 and optimize the remainder of your headings for secondary keywords.
Above all, remember to incorporate a minimum of H2s and H3s in your text. [like this text, btw] Ideally, you’d have separate designs for these in order that they are easily distinguishable by readers.
4. the primary 100 words
Another ignored on-page SEO factor is including your keyword within the first 100 words of your article. I don’t always do that because sometimes it doesn’t seem natural to shove a keyword within the first few words since you would possibly want to line the scene first.
But if you'll manage to feature it within the first sentence, thanks to going! Google will automatically consider this subject is of top importance to the article and thus crawl it accordingly.
5. Frequent keywords, but no stuffing!
Stuffing is really quite hard to try to lately without readers reporting your content.
Recommended For You Webcast, March 5th: How AI Can Find Opportunities and Shorten Your Sales CyclesRegister Now
Keyword stuffing looks something like:
These are our blog blogging blogger tips for bloggers who blog on blogs for bloggers…
Not cool. I know.
Instead, natural keyword frequency looks more like:
We’ve put together this list of tips for first-time bloggers who are looking to enhance the standard of their blog posts…
And then just use your keywords sparingly and in a natural way throughout the whole article.
6. Outbound links
These are the links you increase relevant content on other websites. the overall rule (or best practice if you would like to) is to only link to materials that will be useful to your readers or support your claims.
You can try my trick and make a technique to always follow for this. as an example, I only link to reports or studies and infrequently to external tools readers might want to check.
Don’t add too many though. Google didn’t disclose a variety of outbound links that are okay to use, but most blog guidelines [and my very own experience] will accept a maximum of three links.
Also, try to not link to content that targets an equivalent keyword you would like to aim for. Google will automatically think that even you think that content is best so it'll be far more difficult to rank above that competitor.
7. Internal links
We’ve got two situations here.
The first case is once you add links to your other blog posts or sites during this article you’re currently producing. By all possible means, confirm the links are relevant to your topic.
The second instance happens after you publish your article. attempt to find 2-3-4 of your other posts that are relevant to your new post and place a link to the present new article on relevant keywords only.
Disclaimer: Avoid link stuffing. this suggests you shouldn’t use your top-performing article to link to each possible post of yours.
For all external and internal links, confirm you check them regularly, therefore, the links aren't broken or the content there hasn’t fundamentally changed and not matches your needs.
8. Page speed
Smaller images, enable file compression, reduce redirects, minify CSS, JavaScript, and HTML, improve your server’s reaction time, and anything PageSpeedInsights tells you to vary.
9. Responsive design
Google has been seriously penalizing websites that aren't responsive.
Mobile traffic remains growing so albeit you don’t believe Google will have a say, your readers will once they won’t be ready to click your call-to-action button.
10. Meta description
This is the tiny snippet of content that users will see under your SEO title within the search results.
Two secrets here:
Include your keyword for Google.
Include a CTA or an attractive fact or incentive to form people who want to click on your post. this may also boost your click-through-rate.
Yes, the meta description can also be changed even years after first publishing the article.
Go way back in your blog’s history and check all meta descriptions. You’ll be surprised to get missing ones too.
11. Review the readers’ intent
So you've got this post that ranked well for two years on the other hand it died. Do a SERP research again to ascertain if the readers’ intent has changed or even your competitors managed to answer better to their needs.
This is also an ideal time for you to review the whole structure of the article and run a replacement keyword research to see for brand spanking new potential secondary keywords to focus on. Keyword volumes and difficulty can change often. hebdomadally even. So keeping an eye fixed on the evolution of the keywords that are highly valuable for your business is significant to make sure you maintain your position.
12. Remove duplicate content altogether its forms
Canonical links are going to be your ally here. Especially for e-commerce websites who commonly have duplicate content on their category pages.
But albeit you’re not an e-commerce website, I like to recommend ensuring you've got the canonical link set for each page of yours. Yes, that has articles.
A much-too-common issue beginner marketers make is adding their blog posts to multiple categories or tags on their blog. This inevitably creates duplicate content so bear through the temptation and stick with one category.
13. ALT tags and file names
You’re probably already aware that the keyword you want to rank for should even be a part of your ALT text in a minimum of one image. [Still, attempt to add ALT tags to all or any images and include secondary keywords in them.]
Disclaimer: Don’t do keyword stuffing here either. an honest ALT tag is “blogging mistakes for beginners”. a nasty ALT tag seems like this “blogging mistakes bloggers blogs beginner mistakes”
What many writers are still not conscious of is the importance of getting keywords within the file name of your images also. You know, blogging-mistakes.Png rather than screenshot56.Png.
14. Data markup
This only applies to specific websites where you would like to post news, reviews, recipes, and therefore the likes.
Your results will appear like:
SEO data
Instead of:
data markup
So many options here which will be added and tested in the least times. Heach to Schema.Org for all the small print to ascertain if there’s anything right for your blog type.
15. Got social media?
If you don’t yet have social media sharing buttons on your posts, go immediately and obtain a plug-in. Many tools allow you to customize the text readers will share (or a minimum of the suggestion) in order that they can usher in more views via their own networks.
16. No more black hat techniques!
Finally, confirm your website is freed from any black hat SEO techniques. These include spammy links, cloaking, doorway pages, hidden text and links, spam comments, duplicate content, link farms, paid links even.
Surprisingly or not, Google is beginning to devour on paid links. That’s why many large websites strictly prohibit selling links on their website. Unfortunately, you’ll still occasionally receive emails from writers who are willing to supply such links. Just say no. It’s cheaper, more valuable, and easier to become an author thereon website yourself anyway.
Where to require your on-page SEO efforts next?
Bookmark this text or create your own checklist of everything you would like to vary. If possible, confirm you analyze all of those on-page SEO factors and the way they perform on your own pages.
I won’t mislead you and tell you the method is straightforward or quick. It can take months if you've got a year’s worth of content or more.
But it’s worth it!
Got any extra recommendations on optimizing the on-page SEO factors for your website? What has worked for you and where are you continue to experimenting? allow us to know!