How to Rank on Map Pack Transcription
So I'm going to show you some tips and tricks on how to rank locally with the map pack and stuff like that. So obviously something I spoke about in the Chiang Mai SEO Conference, which I'm flicking through all the garbage here. Just going through all of the slides and stuff, you don't need to see them all.
Now local SEO, I just wanted to visually show you this stuff and how to rank well on the map pack. Some of the tips and tricks that I've been working with over a period of time, that have worked well for me.
So local SEO, there's lots of statistics out there where people tell you that up to 46% of all searches are people on Google looking for local information. There's various other statistics here. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. These are all fairly standard figures that do make a lot of sense. If someone's looking for a plumber, they're likely to get in touch with them.
So that's the local search statistics. Now with local search we're not going to discount technically SEO on-page or off-page SEO. That is all very important for the overall SEO structure of a website, but when we're talking about local SEO we're talking about the local map pack. We're not going on about technical SEO or anything like that because regardless of how fast your website loads or how great your internal linking structure is, that isn't what impacts the local map pack listings, so that's why we're going to ignore that.
So Google My Business, as I said earlier, you set up all your information, photographs, and all that kind of stuff as you can see from my example here. Obviously, verify it one way or another, whether that's by phone or by postcard, fill out all the information as best you can, and obviously just make ... I was explaining there as to why you should verify it so that someone else can't steal your leads and whatnot, but then how do you rank well on the map listings?
You'll hear a lot of people mention the word NAP, or NAP plus W. So . Basically what Google are looking for is your website citations, whether that's in Yell.com or various other local business directories, they want to see variations ... not variations, they want to see your business address on lots of different directories to make sure that that business is legit. Obviously if that business is legit, it's verified and it does exist, then you have a chance of appearing on the map listings. So it's really important that you do get your name, address and phone number out there consistently across websites.
Now things to avoid are using acronyms on your NAP; overdoing your NAP, just spamming the hell out of it; or using multiple locations on the same page. So if you are a business that does have multiple locations, then create a landing page for each location you've got. You don't have to have them all on one page, that just leads to confusion for Google.
So as I said, what is NAP plus W?
It's name, address, postcode and your website. Examples of bad NAP would be ... this is what not to do if you're going to list on directories. For example, if I was a doctor, you could have Dr. Craig Campbell, the address and the postcode and all that stuff, then you could shorten it on another directory to Dr Craig Campbell, or Dr C Campbell. It's these inconsistent NAP listings which cause a problem. Google are wanting your NAP listing to be consistent across all directories that are out there.
That poses a problem because if you're doing it yourself then fine, you can knuckle down and make sure that your name, address, postcode is consistent across all directories and stuff like that, but if you're getting some intern or some other member of staff to do it, they may not fully understand what is required here. You want that address to be consistent, that is what Google is looking for to rank your map listing. Consistency is the key.
Local citations, you can get tons of them, loads of niche relevant business directories, local directories relating to the area that you're located in, and anything else that's out there. You don't have to get a million directory listings, no one's saying that. You can get 35, 55, 105, whatever you feel is most relevant to your business. Make sure that you are on these consistently though.
If you can't be bothered doing that, now the options are you can give it to a member of staff and say, "Go and do the directory listings. It's a tedious job, blah, blah, blah, blah," and it might not get done properly. You could potentially also outsource this to a virtual assistant who doesn't really understand SEO, and again, might not do it, there might be inconsistencies. One way or another it needs to be done properly.
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| How to Rank on Map Pack Transcription |
If you can't be bothered doing that yourself, or you can't trust a VA or the member of staff in your office, then there's a great option for you, citationsbuilder.com. Robert Kirk is the owner of that, he's a fellow Scotsman, and you can see that he's got various different packages here. Now, you can go for whatever package is most relevant to your business or how many citations you think you'll need to rank that business. There is no one package that suits all, it really comes down to competition and all that kind of stuff.
But for example, the key part of the citation thing that I want to touch on is I could tell a VA or a virtual assistant to go and get me 100 directory listings. One of the most common mistakes these guys make is using the same business description on all 100 business listings. Now what happens is Google will crawl that, and it's only really going to index one or two because the business descriptions are exactly the same across all websites. So only two of these are going to get picked up by Google and indexed by Google, and that's not what I want. I want a number of different citations. So if I do 100, I would fully expect ... I'm never going to expect 100% index rate, but I would certainly be looking for the highest proportion of those to be indexed.
That's where Robert Kirk's Citations Builder really stands out from the crowd. They spin your description to make it unique. They do send it to an indexing tool and they do it very quickly, in five days for most of the packages there. Now they do mix it up from generic directory listings to geographic specific ones, and also niche relevant directories, and that is quite important as well. But as I say, the most important thing is for these citations to get indexed so that Google themselves, when they're looking at your business and looking at the name, address, postcode side of it, then that is all indexed and they're able to easily find your consistent address and postcode on all these directories. That is what's going to help your map listing.
So Robert Kirk's citationsbuilder.com is what you can do if you don't want to do it yourself or you can't afford the time to do it yourself. For the prices that Robert's chargin
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People ask for these questions
How do you rank up a map pack?
Ans:Get on Google Maps in the first place.
Claim your listing.
Complete your Google business profile.
Use a local phone number.
Do not use a tracked phone number.
Keep your hours updated.
Optimize your description.
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