What Are The Different Types of SEO and Its Elements ?

Different types of SEO and its elements?

The full form of SEO is search engine optimization. There are many search engines like Google, Bing, Yahoo, etc.

By SEO, websites are optimized in a way so that searchers of the site content can find them easily. And search engines rank those sites which are optimized according to rules and regulations, also keeping in mind the algorithms search engines prepared to properly show up quality and relevant results.

Most commonly SEO is classified as White Hat SEO, Grey hat SEO, Black hat SEO and Negative SEO.

White Hat SEO

White hat SEO means SEO is done purely and strictly following and maintaining rules of Search Engines. Generally, this process takes a longer time to take effect but the result is sweet and makes you happy for a longer period of time.

For sites having White Hat SEO, there can be no fear of search engine penalties or massive ranking fall due to algorithm changes. So, White hat rocks, Right?

Black Hat SEO

Another form of SEO is Black hat SEO. It actually does not stand for real or generic SEO.

It basically conducts some SE0 processes to get higher traffic within short time without prioritizing to improve user friendly content for quality user experience.

Sometimes Black hat SEO gets success and ranks sites higher. But that's very risky and face big penalty by search engines by dropping rank much lower than before and can even be listed as spammy site, which makes the site garbage.

Grey Hat SEO

Grey hat SEO stands for a mixture of a White hat and Black hat SEO. It means that this SEO technique follows both White hat and Black hat.

This technique is used a lot but this is not risk-free. Anytime or in times of any search engine algorithmic changes can result in a huge loss of traffic and position in SERP( Search Engine Result Pages).

Negative SEO

Negative SEO is mistreating competitors to get a better position than them.

This method refers to a process that is used to harm targeted sites which are ranked higher to down them and take their place. 

This process can seem a good strategy. But in the long run, it will not only ruin your site reputation but also can be more painful when competitions get aware of this.

SEO Processes in short

Now, let’s talk about  SEO processes.

SEO is a combination of numerous processes and enormous research and analysis.

Mainly it includes SEO website audit, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Local SEO.

SEO Website Audit

SEO Website audit is a process through which it can be figured out what is the current SEO status of a site. We can know if any errors are existing and what are they.

So, after knowing problems and implementing solutions, the site can improve a lot in regard to SEO and overall visibility in search engines.

Keyword Research

This is a research that allows us to find some words that when someone searches the search engine with the selected word, the content of our site comes to the top of the search results and as a result, more visitors are found. So, traffic depends more or less on this process. Some tools must be used to complete this process.

On-Page SEO

By doing on-page SEO, site content can be improved information and to ensure better experience for visitors and optimization for search engines. On-page SEO makes efficient changes in URL, title, meta description, meta tag, body content, alt tag, etc. Schema Markup for featured snippets is also part of on-page SEO.

Off-Page SEO

Off-page SEO refers to link building and social marketing of a site to related sites. It also includes social sharing, directory submission, article submission, guest posting, email outreach, and various other activities. It is a very important and undeniable process to claim a higher ranking from search engines.

Technical SEO

Technical SEO deals with technical factors between search engines and websites. It covers Crawling and indexing, sitemap, page speed optimization, ensuring mobile-friendliness, broken link fixation, and many more. 

Google search console is mandatory to set up for successful technical SEO.

Local SEO

Local SEO is an SEO targeted for local businesses to reach their users online through search engine marketing. Local SEO mainly configures businesses details various relevant directories and social media sites. Citation is very important to rank a local business.