Whether you are writing a personal blog or managing your company’s official blog, you can capitalize on your work with a little effort. Learn which practices really work and try out which strategies are the best choice for your blog content, business goals, and audience.
Readers love blogs. We like to read blogs and use them not only to promote our brand or product, they also serve as a place to share our hobbies and personal successes. The popularity of blogging is really great, and with its help, it is possible to make money. So how do you turn traffic and popularity into real income?
8 Ways To Make Money With Blogging
1. Banners and advertisements
You will probably guess what this strategy is. It’s a principle where you get paid for every click on an ad that visitors make, or for every 1,000 pageviews. Simply register with the provider and he will send you a code, which you will place on your website. From then on, the provider will send an ad to your site that is relevant to its content, usually in the form of an image or text. The best-known supplier of such ads is Google AdSense. The amount earned depends on the traffic to your site and the number of visitors who click on the ad. If you don’t have really high traffic, the income will be rather marginal. Also keep in mind that ads can be disruptive to visitors, and may ultimately discourage them from visiting your blog.
2. Sponsorship
You can place sponsored content on your blog. Some agencies or companies may contact you to request an article about their product. It pays to mark such content as sponsored. Most readers don’t mind the advertising content that appears here and there on the web, but if you overdo it with ads, your blog can easily lose its reputation and regular visitors. Choose your blog content carefully to match its focus and benefit your readers. Avoid content that is primarily for sale.
3. Affiliate programs
If you do not sell your own products or services, you may promote other vendors’ products and receive a share of each sale or another action is taken through your affiliate link. It’s simple – you need interesting content that matches what you’re about to promote and what you ideally have experience with. Then sign up for the reseller’s affiliate program and get a special link to a promoted product that can track customers coming from your blog. You include such a link on your blog as a banner, text link, or any other form of recommendation that encourages customers to make a purchase. You will receive a commission once someone clicks on the link and completes the purchase process. For example, if you promote Affiliate company product get $ 100 for every first purchase of premium customer services that comes through your affiliate link. With the help of affiliate programs, you can earn a regular passive income.
4. Physical products
You can make money on a blog by selling tangible products that match the focus of your blog. You can manufacture or purchase products from suppliers. If you write about photography, you can also sell cameras. Do you blog about fashion? Sell handmade clothing and accessories. As a travel blogger, you can offer handy money pockets, and as a cosmetics expert, you can offer hand-cast soaps. Just start an online store and start selling what is close to your heart. Although the sale of such products requires storage space and the organization of transport, it may ultimately be easier than the sale of digital products. If you are committed to such a step, you will certainly be able to handle such challenges as logistics and customer service.
5. Digital products and downloads – e-books
Do you want to become an authority in your field? Publishing an e-book or other information material about you or your business will definitely help. By promoting such an e-book, you will also promote yourself and your brand. If you want readers to pay for such a source of information, make sure that the content is worth it. It should add value to the content you provide on the blog for a free reading – ie go deeper, describe more details or examples, be even better visually processed, etc. The biggest disadvantages of this strategy are the time and energy you have to invest in the content. Another option is to offer the e-book for free download so that the reader who downloads it subscribes to your sales newsletters. You can also include ads directly in the book.
6. Consultations and coaching
You’ve brought visitors to your blog, become an industry expert, and are now able to offer private consultations. This will take the educational value of your blog to the next level. This strategy can become really profitable – you set the price for such consultations yourself, but I must add that it is good to choose affordable and reasonable prices for a start. As you gain more experience and references, you will be able to afford to raise prices. Remember that there is a lot of work and self-education behind consultations, and it is not a strategy of comfortable passive income.
7. Online courses and workshops
As in the case of electronic books, it is first and foremost necessary to have quality content that will be useful to your readers. Then you can offer it in the form of an online course, webinar, or workshop. It is ideal to create a paid interactive guide, guiding the reader step by step to achieve the goal. You can charge a one-time course or choose a monthly fee. In any case, you need to create a really interesting and unique course, because the offer of your competition is wide. This strategy is also challenging in that it requires truly extensive preparations, even greater than, for example, the above-mentioned sales of digital products. On the other hand, a quality product can turn into a gold mine.
8. Donation
This is the most direct way to make money on the Internet. If readers like free content, why not ask them for a small contribution to help you keep up the quality work? Have you come across a “Give a cup of coffee” button on a site that entertained you? This is a form of small cash donation – you can use the PayPal payment service button or publish your payment details straight away.
In conclusion
The primary step is to create your own blog, write interesting articles that appear in search engines, and bring in blog readers. In order for your blog to make money, you need to choose the right combination of strategies. You can offer relevant products as an affiliate partner, build a database of news subscribers and send them premium (ie paid) e-books or ask for a small contribution to the operation of a blog. Remember that even if the results do not come immediately, it does not mean that you are doing something wrong. Often only perseverance and patience are needed. Successful people will tell you that in most cases, the breakthrough will not happen overnight. In short, they did not give up well, and they received the deserved success.
