Creating Website or Blog, Writing regular contents and sharing them among your connections is not only the the steps that makes your website a successful one. As a beginner in blogging, there are several off-page things that you need to look after. The performance of a website is actually judged by how it is performing in Google SERP(Search Engine Result Page). In simple words, is your page appearing in the right search results according to choose niche or keyword? There are several major factors that contribute into your website's performance and ranking, but Domain Authority(DA) is an utmost scale to judge to check any website's grade in Google Search Engine.
Now, the Domain Authority is calculated by taking account different metrics and ratings. It is a complex calculation by applying some critical algorithms designed by Moz developers team. In this conclusive article, we will have a full insights on what is DA, how it is calculated and most Importantly how to increase DA of your website.
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| Domain Authority |
What is actually Domain Authority?
Domain Authority is a performance metric developed and designed by Moz where each website is assigned a score between 0 to 100 (Worst to Best) in the logarithmic scale indicating how the site is going to perform in Search Results and how effective is your On-Page SEO and how it is working. Read What Moz says on Domain Authority An average Domain Authority is ranged between 20 to 40 whereas DA over 50 suggests the website is performing excellent and it is trustworthy and consistent also.
Domain Authority vs Page Authority
Before we give a deep dive into the DA, we need to know the difference of Domain authority from Page authority. Many new blogger tend to wonder between these two and can't figure out which steps are to be taken for increasing both of them
Page authority is also a similar index tool to judge the strength of a single web page inside your whole domain. If your domain consists of suppose 20 pages, it will calculate average of those. PA is rated on a scale of 1-100 with 1 being the worst and 100 being the best. PA is also dependent upon several factors and consists of hectic estimation.
How DA is calculated?
Actually, it is a very complex algorithmic that Moz uses in calculating it. Over 45 factors are used to perfectly describe your site's domain authority score. In the below segment, we will take a look into the most crucial and vital ones.
1. Backlinking Root Domains :-
This suggests that the number of unique links that refer from another website redirecting to your site. Backlinks can be of two types - DoFollow & NoFollow, obviously dofollow backlinks help you a lot. However, we will keep the discussion about dofollow vs nofollow closed in this article. The more you obtain backlink from another website of good DA & PA, the more your DA increases. For an instance, The more you get backlinks from unique websites, the more your increase in DA rather than getting links from a single or two specific websites.
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2. Quality Content :-
Google always believes in Quality over quantuty. The more your content is useful, trustworthy and informative, more your domain authority bis improved. Domain Authority will tend to rise if a user finds your content to be value-adding to his query. Hence, Content has a major impact on your DA score.
3. Engagements :-
Moz uses people's review after reading your content - whether they find it useful whether they are commenting or sharing them or not. This is a signal to Moz that you are able to create content that are answering to the quench of the audience.
4. MozTrust :-
MozTrust is a internal tool of Moz that determines the quality of backlinks your website is having. For more details, suppose you have a backlink coming website whose niche is completely different from yours. That is certainly not yield fruitful results. It is always advised to get backlinks from a website whose content lies in the same categories as of yours.
5. MozRank :-
Another metric used by Moz internally to judge the strength of your backlinks. As said earlier, A single Dofollow backlink produces much improve in your MozRank score rather than few NoFollow backlinks. MozRank score is given on a scale of 0-10 with average score lying between 3 to 4.
See what MozRank & MozTrust offers
6. User-friendliness :-
This is a major but yet most neglected criteria in judging DA of your website. User should find is easy and smooth to surf through your website from top to bottom - whether in mobile or in desktop.
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| Moz |
How to Increase DA of your website?
Increasing of DA of website can be an easy task if you understand the basics clearly and can be daunting task if your basics are not strong. We suggest the following steps to boost your DA by a significant amount -
1. Taking Care of your Technical SEO
Taking Care of your all technical SEO aspects is one of most basic or foundation of a wall. Moz explains that to have an attractive DA score, you must build strong interlinks, robot.txt tags, meta tags, alt text etc. Also, don't forget to look after your URL structures, breadcrumbs, mobile usability. They do go hand in hand with each other.
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2. Interlinking your contents
It is always advised that for a better look, it is important to interlinking your previous contents to the future ones. Mentioning your previous topic's url in form of an anchor text in the current can grow traffic for both the posts.
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| Technical SEO |
3. No of Words
There is no strict provision specified on how many words should be there in your articles. However, a blog consisting of more than 1000 words always gets a good pression in eyes of Google. More the words, more information to the reader. Do lot of infographics, demographics and guides in your articles. Articles over 1,000 words are far more effective than others.
4. Eliminate Toxic & False Backlinks
This is another important steps most of us often tends to forget. False and spammy backlinks can result in a strike which can cause penalty to your traffic and impressions. Hence, it is advised to take time and remove toxic backlinks alteast on a monthly basis.Also, you can get a reasonable preference from Google itself without spam links as spam score is advised to kept as low as possible.
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| Backlinks |
Wrapping it up
Now that you have got all the points and notables, you are ready to give your website a enhanced performance. Domain Authority is the most crucial criteria that determines your website's actual performance in the battlefield. Improving DA also lets you compare your site with relevant competitors and see on which points you are leading or trailing. Do share the article if you got any help that proved deterministic in your website's ranking.
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